Brussels Furniture Fair
redazione 15/07/2025

Poliform Kuwait

The new Poliform monobrand showroom opens in the heart of Kuwait City, as part of The Oasis project, designed by Flaviano Capriotti Architetti for Nasco Group

Poliform has inaugurated its first flagship store in Kuwait, marking a step in the brand’s global expansion. Located in central Kuwait City, the showroom is part of The Oasis, an urban redevelopment project conceived by Flaviano Capriotti Architetti for Nasco Group, a leading company in the distribution of high-end design and lifestyle products in the country. The new space, contemporary and immersive, reflects the Poliform style, integrating with local culture and the surrounding environment.

The Oasis is an architectural hub of 6,000 sqm across three levels, serving as a destination for design, lifestyle, and workspaces. Its concept combines functional, experiential, and exhibition areas, promoting interaction with design. Poliform integrates into this vision. From the showroom’s facade – inspired by Italian Rationalism with glass panels, dark bricks, and details in glazed lava stone and Murano glass – to its interiors, every element reveals the brand’s aesthetic. Internally, the showroom offers a linear path to explore the Poliform collections.

The living area, the heart of the space, features two layouts designed for comfort. The narrative continues into the dining area, then into the kitchen area, which is functional and integrated into the domestic narrative. The bedroom area is conceived as a space for personal well-being and rest. Beds, accessories, wardrobe systems, and walk-in closets create an intimate atmosphere, highlighting the versatility of Poliform’s design. The offering is completed by the outdoor space: an open-air oasis with armchairs and sofas that extend the home, dedicated to relaxation and well-being.

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