Building on the success of its 2023 pop-up, the company has established a permanent presence in an iconic building, already home to leading furniture brands and recognized by international magazines. The showroom, with its seven display windows facing Robertson and Dorrington Boulevard, extends over three levels, complete with two loggias and a panoramic terrace.
The exhibition journey unfolds on the first and second floors, highlighting the many applications of Florim‘s large ceramic slabs. Available in thicknesses from 3 to 20 mm, these surfaces offer versatile design solutions for flooring, cladding, integrated furniture, and ventilated facade systems, providing professionals with a complete and high-performance design tool.
The third floor features a working kitchen, a conference room, and a welcoming lounge area, all with access to the panoramic terrace and outdoor bar. This floor not only enhances the exhibition experience but also serves as a platform for events, product presentations, training sessions, and networking. The concept is enhanced by partnerships with leading Italian brands such as Molteni&C for the kitchen, Artemide for lighting, Fantini for faucets, and Turri for furniture, creating an aesthetic and functional synergy that celebrates Italian excellence.
With this strategic new opening, Florim strengthens its international vision and its connection with the world’s leading architecture and design capitals. The Los Angeles showroom is designed as a dynamic and multifunctional space, aiming to stimulate the creativity of visitors. Through its organization into different thematic areas, the exhibition space provides an immersive experience into the world of Florim, allowing professionals to experience firsthand the quality and versatility of the products. The goal is to create a reference point for architects, interior designers, and end clients looking for innovative design solutions for their projects.
