The Sahrai universe is a constantly evolving world where tradition meets innovation in an ongoing dialogue. The brand’s decorative art embraces different eras, styles, and cultures, blending and intermingling with natural harmony. From the most authentic Persian rugs, an expression of refined artisanal heritage, to contemporary design creations, each piece is the result of entirely handmade workmanship and the use of the highest quality materials. These elements form the common thread that runs through every collection, defining its identity and value. Each Sahrai rug is thus transformed into a sensory experience, an immersive journey into a new dimension where you can be enveloped by softness, elegance, and imagination.
The new collection champions a renewed vision of modernity. Sahrai presents the unprecedented Denim on Denim Capsule Collection: a line that draws inspiration from the aesthetic of the 1970s, which has made a major comeback today. The protagonist is denim, the quintessential fabric of that era, reinterpreted in a contemporary key through a sensitivity mindful of sustainability.
Slim Denim by Sahrai
Boyfriend Denim by Sahrai
Skinny Denim by Sahrai
Denim is thus once again a protagonist in interior design and decoration, reaffirming its evergreen nature. The collection maintains the authentic spirit of country culture and the casual look, but reworks it with a touch of refined and exclusive energy. For its creation, Sahrai adopts an innovative and responsible approach: unused denim scraps are transformed into contemporary design rugs, thanks to the creative juxtaposition of different washes of the fabric. The chromatic and material contrast gives depth and character to each piece, giving life to rugs that capture the eye and tell a new story of sustainable style.
Loose Denim by Sahrai
Each rug has its own personality. Loose Denim features a jeans-striped look that perfectly suits Sahrai’s charisma. Straight Denim is characterised by a thick jeans-striped border. While the Slim Denim and Skinny Denim rugs represent a true revolution thanks to their wide jeans fringes and faded blue effect. All handmade in 100% Denim. Also of note in this collection is the Boyfriend Denim rug, hand-knotted in 50% denim and 50% wool: the combination of these two materials creates an extremely realistic chromatic shading, just like the denim stitches on a pair of jeans. Sahrai’s lifestyle thus transcends aesthetics to become a manifesto of circular economy and ethical production.
