Poltrona Frau is expanding its presence in the Middle East with the opening of its first monobrand store in Riyadh, the capital of Saudi Arabia. The new retail space, developed in partnership with Majid Al Futtaim, is part of the brand’s broader international expansion strategy aimed at strengthening its position in global markets while maintaining alignment with its core identity.
This opening marks a significant step in the brand’s growth path. «Following three major openings this year in Asia (Kuala Lumpur and Bangkok) and South America (São Paulo), we now view the Middle East as a key region for our future development», said Nicola Coropulis, CEO of Poltrona Frau. «This new store allows us to reinforce our presence in a market increasingly aligned with our values of timeless elegance and craftsmanship. It also offers an opportunity to expand our residential business and meet rising demand in the contract sector. Through our Custom Interiors Business Unit, we provide tailored solutions for high-profile projects in hospitality, public spaces, and corporate environments—always with the same commitment to quality and design, supported by a structured industrial approach».
The Riyadh store is located inside Centria Mall and was designed by AMDL CIRCLE, the studio led by Michele De Lucchi. The space is laid out as a sequence of rooms connected by glass and aluminum passages, echoing a domestic setting. Materials, colors, and surfaces are selected to encourage direct interaction with the products. The display combines historical pieces such as the 1919 armchair and Vanity Fair XC with newer designs by Jean-Marie Massaud, Faye Toogood, Draga&Aurel, and Sebastian Herkner. A dedicated material library completes the layout, offering samples for tactile exploration and creative pairing. The setup supports customization and informed decision-making by visitors.
The collaboration with Majid Al Futtaim, launched in 2023, has played a key role in Poltrona Frau’s regional growth. The partnership is rooted in a shared vision: to develop an offering that resonates with local expectations and strengthens brand presence. As Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, explained, «Poltrona Frau represents excellence in craftsmanship, design, and timeless luxury—values that strongly align with the preferences of our customers in Saudi Arabia».
