Brussels Furniture Fair
redazione 23/05/2025

Poliform’s first showroom in Tokyo

Located in a two-story glass cube in the heart of Aoyama, the showroom offers an experiential journey into the brand's lifestyle concept

Poliform is expanding its international presence with the opening of its first single-brand showroom in Japan, in Tokyo. The showroom is a collaboration with local partner Actus. This new space represents a further step in the global expansion strategy of the brand, which is one of the leading interpreters of Italian design in the world.

 

Poliform Tokyo is located in Aoyama, one of Tokyo’s most exclusive and sophisticated neighborhoods known for its high architectural quality. Amidst the boutiques of the most important luxury brands and buildings designed by renowned architects such as Herzog & de Meuron and Kengo Kuma, the new showroom is part of an environment of excellence. It is an urban environment in which attention to detail, aesthetics, and design value are indispensable elements.

The exhibition space, which occupies the entirety of a rigorous building characterized by a façade/cladding made entirely of glass, is developed on two levels and offers a complete overview of the brand’s collections, including living environment, night area, and outdoor furniture. The ground floor features some of Poliform’s most iconic kitchens and a diverse selection of upholstered furniture that embodies relaxation with sophistication and harmony. Numerous furnishing accessories, designed to enhance each space with functionality and elegance, complete the setting.

The second floor is dedicated to the night area, where modular systems and beds create more intimate architectural spaces. The entire showroom is designed as an experiential path, with each room offering a coherent, refined vision of contemporary living.

 

With the opening of Poliform Tokyo, the company is taking an important step by entering one of the most dynamic and receptive markets in the furniture sector. This strategic opening strengthens the brand’s presence in the Far East and brings the excellence of Made in Italy to a major center of world design.

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