Brussels Furniture Fair
veronica 31/01/2025

Like clothing for interiors

The natural fabrics by Loro Piana Interiors create an inviting atmosphere and a sense of comfort among furnishing and decorative elements, adding that signature touch of style that defines the brand

Before upholstery, there is fabric. When we think of comfort in interiors, we immediately envision the soft contours of armchairs, the relaxing enclaves of sofas, or the embrace of seats that hold us like a hug. Yet, the first and most genuine sense of comfort stems from the fabric that dresses the furniture—the covering that offers an immediate tactile sensation: whether soft or textured, silky, three-dimensional, or velvety. This is owed to the quality of the raw materials, which are spun into yarn and then woven into fabric, a true source of holistic well-being and exceptional performance.

It is upon this philosophy that Loro Piana Interiors has built its strong and distinctive identity. For Loro Piana Interiors, comfort is primarily about natural materials: fabrics and accessories are made from natural fibers such as cashmere, extra-fine wools, cottons, and linens, used in their pure form or blended. Their remarkable ability to create softness and an extraordinary tactile experience is complemented by equally unique technical and functional performance. For instance, wools and cashmere are naturally fire-resistant; wools regulate heat naturally, are elastic and durable—just like Loro Piana Interiors cashmere, which is processed with the brand’s expertise to ensure both performance and resilience. Linen and cotton, on the other hand, guarantee breathability, freshness, and once again, durability.

These virtues are revealed in the weave of each individual fabric and beyond: Loro Piana Interiors extends the sensory experience through expert combinations of textures. As a result, the comfort and pleasure of living in a space are amplified. The brand’s fabrics are designed not only to cover furniture but to dress all interior elements, from vertical surfaces like wallcoverings and wall panels to floors, with soft carpets that provide insulation from cold and noise.

The result is a living space that is entirely enveloping—both visually and to the touch.There are numerous natural fabric and material offerings that Loro Piana Interiors uses to create this warm and sophisticated atmosphere. Starting with the brand-new Wish bouclé, part of the 2025 collection: a wool and cashmere fabric with a textured surface, ideal for upholstery and decoration. The qualities of Cashmere Coarsehair® can be found in Hebrides, characterized by a herringbone weave reminiscent of the classic Harris Tweed. To the rich color blends typical of traditional English fabrics, Loro Piana Interiors adds the luxury and softness of cashmere. The extensive collection of Loro Piana Interiors natural fabrics also embraces undyed textiles: Excellence by Nature is a selection of undyed fabrics in cashmere, Pecora Nera®, Vicuña, and Lotus Flower, whose shades are achieved solely by blending fibers in their natural colors in different proportions.

Sumak, on the other hand, is defined by a blend of wool flannel and cashmere, yarn-dyed and embellished with a contrasting embroidered band. The design is inspired by early 20th-century archival fabrics, lightened and reinterpreted to match the fluidity of the fabric, making it perfect for curtains, small upholstered items, and cushions.
The natural essence continues with Dégradé, a printed fil posé made from wool, linen, and viscose. Its chiné pattern creates an irregular brushstroke stripe effect, inspired by the brand’s textile archives. The feel evokes the natural softness of wool, combined with the insulating properties of this extraordinary fiber, while linen adds a slightly irregular texture, and viscose provides durability—ideal for wallcoverings. Finally, there is an exclusive pure cashmere carpet: One Step to Heaven, a Loro Piana Interiors exclusive available only in natural, undyed colors. Designed for the most intimate spaces—at home, but also in airplanes and yachts—it offers the unparalleled sensation of walking on pure cashmere

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