Located at Via Manzoni 9, the new Molteni&C flagship store – designed by Art Director Vincent Van Duysen – is a seven-story building that combines traditional and modern elements, reflecting the company’s design philosophy within the urban context.
Located across the street from the Poldi Pezzoli Museum, the neo-Renaissance-style building was designed in a neoclassical style with eclectic influences. Van Duysen wanted to create a dialog with the architectural tradition of the city. In the refined details, the choice of materials, and the combinations of colors and textures, he has interpreted the anti-rhetorical atmosphere of Milanese palaces, rich in inventions-always expressed with great measure-that run through Neoclassicism, Art Nouveau, and Deco. “It is a palace in which what Milan means could not be better expressed,” the Belgian architect summed up.
Van Duysen conceived a journey that unfolds along the building’s 7 floors – and in its more than 3,000 square meters of floor space, the space embodies the evolution of design and corporate culture, in constant dialogue with its host city.
The vision of Giulia Molteni, the Group’s Marketing Director, is to create an environment similar to the home of an art and design collector. Along the itinerary of the display, pieces of furniture and contemporary artworks from galleries and private collections alternate. These include objects selected by Elisa Ossino and works by the artist Peter Schuyff, selected by the Massimo De Carlo Gallery.
Palazzo Molteni is not just a showroom: the top two floors will be used for lectures, debates and meetings on design, art and culture. A cultural theater to interpret – and extend – the brand’s identity and values.
