Brussels Furniture Fair
redazione 10/09/2024

Glamora: inspired by the past

The new creations of the brand – in the Arcadia Collection – draw on the Greek-Roman legacy of imagery

In keeping with the vision of offering wallcoverings capable of creating thrilling environments, where people can dream and enjoy living, Glamora presents a new series, the Arcadia Collection, which takes its cue from the iconographic heritage of ancient Greece and Rome, reinterpreted in a contemporary way.

Trigarium, Arcadia Collection by Glamora

Diana, Arcadia Collection by Glamora

A tribute to the charm of an ideal of beauty with roots in classicism, to produce a fresh vision of interiors, ideal for high-end projects and larger settings like those of the world of contract applications. Composed of ten subjects, the collection stands out for a sculptural aesthetic and a visual narrative driven by contemporary neoclassical tastes.

Walls are thus dressed up with figurative subjects, where the graphic design is reduced to essential, offered in a single color variant with preset materials. The result is a refined but also welcoming atmosphere. The collection has been created as a virtuoso game where clear features define the figures, and the details of pilaster strips and capitals remind us of the sinopites of mural frescos of the past, a legacy inherited by these wallcoverings that gives rise to an intriguing take on contemporary neoclassicism.

Apollo, Arcadia Collection by Glamora

Silvanus, Arcadia Collection by Glamora

The double figurative module combined with two complementary modules that form a visual and tactile setting grant the walls exceptional scenic depth. Thanks to the compositional freedom that allows designers to play with the optical illusion of theatrical wings, and to combine different material surfaces, each architectural context presents itself as a blank page, liberating creativity to define exclusive customized projects.

The core of the collection is the skillfully combined use of materials of artisanal origin and soft fabrics of exceptional quality, bearing witness to a continuous focus on the tradition, in constant dialogue with sustainable innovation. GlamCanvas has a wide pattern in viscose, a reminder of artists’ canvases, combining a refined image with high resistance to abrasion, while GlamVelour, made in eco-Alcantara that is soft to the touch and the gaze, is a tribute to the elegance of velvet. 

Sfinx, Arcadia Collection by Glamora

Dioscuri, Arcadia Collection by Glamora

Memories of natural pigments live on in the palette of colors, ranging from warm powder tones to neutral hues – organic greens, vivid, calm and reassuring blues, earthy notes of chamois and tobacco – all the way to nuances of gray, beige and rusty red, with references to the red ochre shade found in the frescos of Pompeii: a spectrum that expresses classical harmony, interpreted in a contemporary way, building an iconic and chromatic bridge between epochs, in spaces designed to last in time, beyond passing fashions. 

Founded in 2010, the company immediately had a clear mission, which with it has kept faith over the years, while absorbing changing impressions of taste for a constantly evolving public: a shifting search for beauty, covering the widest variety of themes of reference, translated into formal codes of symbolic value that add value to every project.

Vesta, Arcadia Collection by Glamora

The strong point of the brand is its focus on tools and resources that offer professionals an advanced level of consulting, capable of responding to all design needs: from supports for communication to the pages of professional discussion at the website, and the possibility of relying on a bespoke service that permits creation of personalized wallcoverings. This ongoing research, combined with a creative, sartorial approach whose objective is to grant spaces a refined, enveloping but always new aesthetic dimension, has brought Glamora many prizes and honors, including an honorable mention for the Compasso d’Oro and a special mention for the German Design Award 2024. 

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