Brussels Furniture Fair
laura-barsottini 11/04/2024

Metamorphosis as an interpretation of reality

Ventana presents an installation by Marco Gallotta, Metamorphosis, and a talk to investigate the transforming power of art, technology and architectural design

Since our prehistoric ancestors created their first works on the walls of the caverns of Lascaux, art has always had to do with metamorphosis, changing not only the way we see the world, but also the way we live, share, create and respond to it. From 16 to 21 April, during Milano Design Week, at the showroom Santasofia27 in Milan, Ventana Design – producer of the slimmest, most luminous and adaptable modular digital display in the world, as a leader in this technology – presents two ways to explore this topic: the installation Metamorphosis by the artist Marco Gallotta, and a panel discussion with experts in the sector.

Marco Gallotta is an artist based in New York who has modernized the age-old practice of paper carving, experimenting with non-traditional methods and observing how each one influences the others to create something never seen before.

In Metamorphosis he combines art, science, visual technology and architecture. The round table by invitation, on 16 April, from 18.00 to 20.00, digs deeper into the subject with the participation of the founder of Ventana Design, Jeremy Hochman, Marco Gallotta, the architect Vittorio Grassi and the scientist specializing in AI Gabriele Di Cerbo, to demonstrate how art, artificial intelligence, technology and design can join forces and lead to a metamorphosis of the world as we know it, with repercussions for the future of design. 

The moderator of the session is Paolo Bleve, founder and creative director of the digital platform INDEHO and the palimpsest of the Design Series, founder and publisher of IFDM, founder and Head of Design Relations of the communication agency Keywords Design.

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