Brussels Furniture Fair
redazione 19/12/2023

Having fun with style

Expansion of the Beautilities line by Poltrona Frau, with three new collections envisioned for personal wellbeing – and that of our four-legged friends

Décor, of course. But there’s more. Poltrona Frau expands its horizons, and after having created collections full of charm for the home and even for outdoor settings, the company shifts its gaze towards a new, different perspective on everyday living. The combination of distinctive looks and impeccable functioning remains intact – an indispensable factor in the company’s DNA – as Poltrona Frau pursues new design expressions that bring physical, mental and social wellbeing inside and outside domestic spaces, in line with the firm’s overall approach to projects

The concrete outcome of the research takes the form of original collections of accessories, to expand the Beautilities series: the Pet Collection, for faithful four-legged friends, and the Games Collection for sociable recreation; not to mention the Fitness Collection, to stay in shape even if you stay at home. Three unique offerings, with the common denominator of fine craftsmanship, of essential and contemporary elegance

Pet collection by Poltrona Frau

Pet collection by Poltrona Frau

Entering a rapidly growing sector – design for pets – Poltrona Frau holds its focus on domestic wellness, but with a different audience, that of the animals that inhabit our homes, and with which we share spaces and routines. The result is the Pet Collection, for medium and small-sized critters. It includes a dog bed, a collar, a sofa blanket, a transport box, a leash, a biscuit pochette, a travel blanket, a heritage foulard and a Scooby-Doo keychain. All available in various color combinations, made by hand with materials of excellent quality, starting with the famous Pelle Frau for collars, leashes or beds, or quilted wool for blankets, all the way to silk for the foulard.

For the growing focus on mental wellbeing, Poltrona Frau provides a solution that is as simple as it is effective: games. A series of proposals that stimulate the mind while offering pleasant moments of fun and relaxation, for time spent in company with an accent on refined elegance. The new Games Collection thus includes a fine assortment of playful objects made in collaboration with Giobagnara, in line with the growth of interest in the “analog” game industry. 

Games collection by Poltrona Frau

Games collection by Poltrona Frau

The line includes a deck of playing cards in a sort leather pouch, a box containing two decks, a set of three pastimes (chess, checkers and dominos), a domino set, backgammon, Chinese checkers, and a complete set of dice. Each item has four different color combinations, meaning that every plaything also becomes a décor complement in tune with the interior design.

Fitness collection by Poltrona Frau

Finally, what was needed was a proposal for physical fitness, bringing everything necessary for complete and stimulating workouts into the domestic setting. The items are practical to use, but also enjoyable to look at. The Fitness Collection is the second new series created with Giobagnara: a jump rope, a yoga mat, a pair of rackets, a pair of weights and a set of six weights form the complete range. In two variations, with the brown tones of untreated leather, or in warm iris blue. Fun and wellness have never been so handsome before.  

Discover the entire collection here

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