Brussels Furniture Fair
redazione 12/10/2023

The colorful sensorial panorama of Mara

From the collaboration with Fenix®, the installation “Design Landscape”: an unusual perspective on the furnishings by Mara, from color to sensorial experience

From the very central Foro Buonaparte in Milan, you can already glimpse the colorful geometric composition that gives form to the installation “Design Landscape.” It fills the eyes through the windows of the showroom Fenix Scenario, prompting curiosity with its intense hues, vigorous plantings and the balanced arrangement of the furnishings, suggesting an urban landscape where bookcases and tables are conceived as true works of (décor) architecture.

Inside this composite, versatile, extremely functional and above all sustainable panorama, Mara asserts its presence, also thanks to the new collections that speak a more flexible language, bringing the company closer to the home office and residential sector.

With the new installation, which will be on view until 25 October, the company puts the accent on one fundamental aspect of its design approach, namely the sensorial quality of furnishings: the importance of color, on the one hand, and the tactile value on the other, to create interior experiences that are increasingly engaging, emotional and personal. To this end, the company has called on Fenix as its partner, whose innovative surfaces cover the tops of the Mara tables – from the Timmy Libro space-saver folding table to the Follow table series.

The Fenix surfaces, with their matte and soft-touch effects, lend themselves to unusual tones, including the new Giallo Evora and Blu Fes, combined with the coated metals of the structures. The warm and natural nuances of the soft fabric coverings of the Icon seating, produced by Kvadrat and Gabriel, create harmonious match-ups in contrasting or ton-sur-ton solutions.

The multiple aspects of sensorial experience were also among the main themes of the panel discussion on “anthropocentric design and the experience of color” held during the opening of the installation, on Wednesday 4 October. This is an increasingly central theme in contemporary living, prompting evolution in the relationship between furnishings and users. The speakers in this exclusive encounter were Francesco Zurlo, Dean of the School of Design of the Milan Polytechnic, Emma Clerici and Manuela Bonaiti, founders of Baolab, and Cristina Boeri, co-director of the master program in “Sensorial Surface Design” of POLI.design, moderated by the architect and journalist Silvia Botti.

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