At Porto Lotti, in the famous Miglio Blu (the production district of La Spezia, between Molo Pagliari and Muggiano, entirely focused on yachting), a new initiative is destined to become a creative hotbed and a reference point for yachtsmen, potential clients and new partners. It is the Design Boutique created by Pininfarina and De Simoni Yacht Design, a strategic partnership that brings together two companies that are very strong in their respective fields of expertise.
Design Boutique by Pininfarina & De Simoni Yacht Design, La Spezia, Italy
X2-Explorer X Experience by Pininfarina & De Simoni Yacht Design
On the one hand, the studio founded by Fulvio De Simoni in 2015, although it name is emblazoned on over 3000 boats built since the 1970s, contributing to define the lines of some of the most interesting model on the nautical scene. On the other, Pininfarina brings freshness and innovation thanks to experience in various sectors, from product design to automotive design and architecture, utilizing the most advanced technologies, including widespread operation with Virtual Reality and Augmented Reality.
“We are proud to have begun this new initiative with the studio De Simoni Yacht Design, renowned for its excellence in the nautical sector,” says Silvio Pietro Angori, CEO of Pininfarina. “For the first time Pininfarina opens a design boutique entirely focused on boats; we firmly believe in the growth of this sector, in which Pininfarina can fully express its values of beauty, Italian style and innovation,” Angori continues.
X2-Explorer X Experience by Pininfarina & De Simoni Yacht Design
X2-Explorer X Experience by Pininfarina & De Simoni Yacht Design
The field of yacht design is not a new one for Pininfarina, since the firm has already developed a number of important collaborations with leading shipyards, for both sailing and motor yachts, including Beneteau, Primatist, Oceanco, Fincantieri, Rossinavi, Wally, Princess and Persico Marine.
Pininfarina has also created the lines of the Destriero, the legendary yacht owned by Karim Aga Khan, which in 1992 won the Blue Riband, the Trans-Atlantic speed record; for the 30th anniversary of that feat, Pininfarina has gained special honors precisely for the particular style of the Destriero.
X2-Explorer X Experience by Pininfarina & De Simoni Yacht Design
X2-Explorer X Experience by Pininfarina & De Simoni Yacht Design
With the opening of the Design Boutique at Porto Lotti, Pininfarina and De Simoni consolidate a partnership that has already led to great results: an initial research project is that of the X2-Explorer X Experience, presented in a world premiere in September 2022, during the Monaco Yacht Show.
A catamaran is also on the way, slated to debut at the next Cannes Yachting Festival for 2023. “It is a pleasure to work with Pininfarina,” says Fulvio De Simoni. “Combining our styles and our experiences, we will be able to imagine new yacht design scenarios.”
Catamaran by Pininfarina & De Simoni Yacht Design
