Design for Popmart global flagship store deconstructed the brand’s culture and pop products and incorporated the most innovative elements of digital media to create a store full of futuristic and technological sense. The designers gave a new identity to the brand’s iconic IP character Molly, who takes the form of a space traveler and arrives at a secret planet in the universe that no one has ever visited.
Brand logo and product elements are exacted to design a simple yet fantastic and impactful decorative four floors high façade, which radiates the brand’s unique identity to the whole block, and creates a landmark pop toy culture experience center. The futuristic facade is like the boundary between two different time and space, dividing the external real world from the internal fantasy world.
Stepping into the first-floor retail area, the ceiling, floor and walls are suffused with colours, which dissolve at the end of the line of sight, blossoming into another kind of bright and magnificent scenery, as if different spaces growing naturally and nesting together. The silver color invades the view forcefully and irresistibly, and the complicated mechanical components constitute the skin texture of space.
Photo © SFAP
