Second place as “best cultural event“ in the world for 2022, but also first prize as “best proprietary format” in the Best Event Awards: the Balloon Museum has been singled out for honors for creative excellence in the event industry.
The Balloon Museum format has attracted over a million visitors in Rome and Paris in a few months, and will arrive at Superstudio in Milan (23/12 – 12/02/2023) with the immersive exhibition Pop Air.
Balloon Museum, “Hypercosmo” by Hyperstudio – Photo courtesy Lux Eventi
“We are proud to have received this exceptional honor on the part of the jury of the BEA Awards. The creation of a concept like that of the Balloon Museum has been a great challenge, which has rapidly transformed into a traveling incubator, permitting us to combine art and creativity, putting the audience at the center of the experience,” says Roberto Fantauzzi, president of Lux Eventi, the agency behind the Balloon Museum.
Balloon Museum, “Never Ending Stories” by Motore Fisico – Photo courtesy Lux Eventi
Lux operates in the field of exhibition entertainment to invent and produce happenings that have a central focus on the human experience. The agency creates and develops concepts for a wide, heterogeneous public with original contents that combine art and entertainment.
Balloon Bar – Photo courtesy Lux Eventi
Balloon Museum is a unique format of creativity and design, which involves leading international exponents of inflatable technology, stimulating the creation of original and interactive interpretations. The potential of inflatable art lies in its capacity to astonish, through the application of an unconventional approach that responds to the need to imagine new and highly evocative spaces.
Spectators find themselves at the center of the creative process, where interactions are the means of developing unusual content leading to a harmonious space in which contemporary art and forms of socialization go beyond the real world and enter the digital realm.
