After the flagship stores in Milan and at the ETC Design Center Europe in Culemborg, the most important center for design in the Netherlands, Talenti has opened a third single-brand facility at Puerto Banús (Marbella), in Spain, the company’s second largest European market in terms of sales.
The Talenti Marbella space (Avenida Julio Iglesias 1) is organized on two levels for an overall area of 450 sqm, with large streetfront windows and volumes that exploit the double height to generate an environment of great visual impact. The walls, floors and ceilings are all based on tones of white, black, grays and natural, neutral hues: a context conceived to bring out the best in the collections on view, and their materials.
The essential, evocative image is also the result of back-lit wings designed by Ludovica+Roberto Palomba, whose black and white graphics – like the sketches of an artist in a notebook – create an abstract forest, where the forms of the trees are broken down and reassembled on a white background, for a landscape that is simultaneously stylized and oneiric.
The store contains the entire universe of Talenti: furniture, accessories and lighting. “The flagship store – says Fabrizio Cameli, CEO and founder of the brand – has been conceived as a flexible display space for easy reconfiguration, offering an immersive and authentic brand experience, in the Talenti products and style. Working with prestigious names like Ramòn Esteve, Ludovica+Roberto Palomba, Marco Acerbis, Nicola De Pellegrini or Christophe Pillet allows us to have a special space continually in progress, constantly changing just like design itself.”
Talenti Marbella is an investment that underlines the importance of the Spanish market for the brand: “Distribution is a crucial asset for Talenti – says Edoardo Cameli, sales director – and in recent years we have reinforced our offerings in terms of product lines, a complete range of items and a wide variety of finishes. The opening of the single-brand store at Puerto Banús is part of a strategy of internationalization on a large scale, signaling our intention of boosting the visibility and availability of our collections in the territory, with the ultimate aim of improving Talenti’s presence on the international market. Every flagship store is a sort of temple of outdoor living, where you can discover not only our products, but also the entrepreneurial philosophy that lies behind them. We can foresee an opening in France as well, but it is still too soon to report the details.”
