Brussels Furniture Fair
redazione 8/07/2021

The Minotti style conquers the Mediterranean

The synergy of values, aesthetic, vision between Minotti and Terraza Balear culminates in the new flagship store in Mallorca

“We are convinced that our designs fit in perfectly with the Mediterranean scenery like Mallorca, which is a melting pot for countless nationalities and tastes, creating a truly cosmopolitan atmosphere.” Susanna Minotti, Head of Interior Decoration at Minotti, perfectly explains the decision to open a new space in Palma de Mallorca. A synergy of style and tastes with the environment, but even more of vision and concept with the partner Terraza Balear; a collaboration that goes back to several years and now celebrated with a new flagship store in the center of the city.

Minotti showroom, Mallorca

“The interior design project of the flagship store, designed by our Minotti Studio in collaboration with Terraza Balear, aims at offering a panoramic view of the brand as well as an accurate expression of the timeless style and quality for which Minotti is renowned, in perfect harmony with the spirit of the place. Minotti Mallorca perfectly embodies this versatile approach.”

Once inside the new showroom, the strong dialogue between the interior and exterior is enhanced by a central axis that effortlessly joins the two spaces into one. Great attention has been dedicated to the light-flooded patio with an unmistakable Mediterranean flair, which defines and emphasizes the identity of the various collections.
Next to the company’s bestsellers and longsellers designed by prominent designers like Rodolfo Dordoni, Marcio Kogan, nendo and GamFratesi, the showroom hosts an accurate selection of pieces of the actual collection, including the prestigious Connery seating system, the Linha dining table and the Torii collection.

Minotti showroom, Mallorca

Among the most distinctive features of the flagship store, its huge outdoor space is fully outfitted with a wide range of iconic and latest designs such as the acclaimed Sunray seating system by Rodolfo Dordoni, the Fynn Outdoor armchairs by GamFratesi and the Quadrado dining table by Marcio Kogan / studio mk27 surrounded by some Tape Cord Outdoor little armchairs by Nendo.

Minotti showroom, Mallorca

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