“Take your Time” is the 2021 Poltrona Frau collection. A title, and at the same time “a manifesto of awareness of the new centrality of domestic spaces, to experience with greater intensity, appreciating new sensations,” as the CEO Nicola Coropulis explains for the launch (the
The new creations by a range of designers including Jean-Marie Massaud, Roberto Lazzeroni, Kensaku Oshiro, Neri&Hu, GamFratesi start precisely with these sensations – Seeing, Feeling, Touching – in this multisensory approach. Solutions that are surprising ‘to the sight’ for their aesthetic and material language: alongside the traditional use of leather, in fact, many of the new items engage in parallel research on other materials, such as fabric, wood or marble.
Two synergies of excellence Made in Italy are behind the next two sensory experiences.
Acqua di Parma meets Poltrona Frau
The encounter between Poltrona Frau and Acqua di Parma leads to a project of domotics, aesthetics and innovation: Airound® is the first ‘smart home diffuser’ with covering in handmade Pelle Frau®, which can also be activated and adjusted by remote control. Various fragrances are available, including “Milano” by Poltrona Frau, which evokes the design capital. Airound® also comes in the car diffuser version.
Poltrona Frau wears Loro Piana Interiors
Finally, there is the project Poltrona Frau wears Loro Piana Interiors, which expands the range of offerings of premium coverings in the fabric sector. Four of the most refined Loro Piana Interiors fabrics for two collections inspired by the territories of origin of the fibers: Aboriginal, for Merino wool from Australia and New Zealand, and Kashmiri, the Himalayan region from which the first cashmere was shipped to Europe in the 19th century. The two new collections can also be used to cover the decorative cushions and for the Aspen blankets, for an experience that extends from furniture to complements.
The virtual presentation of the 2021 Collection is available here.
