The modern, sometimes irreverent and fashionable style of Diesel Living has seduced another brand, the historic Venetian company Lodes, on the market since 1950. The result is Diesel Living with Lodes, a lighting collection offering three new products – the Flask, Vinyl and Urban Concrete lamps – and five updated bestsellers – Cage, Fork, Gask, Glass Drop and Pipe.
Announced at the start of 2020, the five-year pact between Lodes and Diesel calls for the production and marketing on a worldwide level of lighting collections, available starting in 2021 in selected stores.
Urban Concrete by Diesel Living & Lodes
“Our partners are important for us, and we are happy about the work we are able to take forward with all of them,” says Andrea Rosso, Creative Director of Diesel Licenses. “It is fundamental to share the same objectives and the same curiosity about innovation, even when it is difficult to achieve. From the outset of this collaboration, with Lodes we have shared the same passion and the same energy, which has made it easy to imagine common objectives for the future of living.”
The Diesel Living with Lodes line is the next step in a successful series of collaborations for Diesel, including Moroso (furniture), Scavolini (kitchen and bath furnishings), Seletti (accessories for the home), Berti (wooden floors), Iris Ceramica (ceramic floors and facings) and Mirabello Carrara (home fabrics).
Flask by Diesel Living & Lodes
