A theatrical catwalk connects the showroom to SuperSet, the new supplementary space created inside the Minotti headquarters in Meda. The entire display area of the company has thus been expanded to welcome the 2020 Collection coordinated by Rodolfo Dordoni with Minotti Studio.
A strategy developed to grant space – in the absence of the Salone del Mobile this year – to a wider ranging, more complete project that covers both indoor and outdoor furnishings, with an accent on sartorial prowess (with an exclusive collection of fabrics) and on creative versatility that mixes the styles and voices of different designers.
The SuperSet has an area of 600 square meters, joining the 1000 of the existing showroom, structured in keeping with the architecture and aesthetic codes of the collection, using exceptional materials like Iranian travertine and solid oak, combined on the walls with hewn stone and lacquered Cor-ten colored surfaces. All this alternates with Moka oak flooring, for the effect of a large living area where four relaxation zones, two dining areas and two spaces for outdoor furnishings ‘come to life.’
SuperSet can also be transformed for various occasions. In a perspective of communication on different physical and digital channels, the company has designed a space of about 60 m2 with the characteristics of a television production studio, perfectly formulated with a control room, a giant 5×3-meter videowall, an 80’’ monitor and a desk with built-in touchscreens. This area too contains seating from the 2020 collection. A space designed for education and training for the trade (webinars, video training sessions and live streaming), but also for encounters and conversation with clients, architects, designers and the press.
The company showroom and the new SuperSet combine perfectly to offer a striking, synergic presentation, absolutely in tune with the mood of the 2020 collection, which bears witness to the company’s manufacturing excellence while outlining the features of a new ideal of contemporary living.
