Rethinking our modes of interaction is the new imperative, and Visionnaire is once again a frontrunner of original solutions, getting beyond the furniture factor to delve into the world of digital communication. Appointments like the openings of new showrooms, a constant feature of corporate calendars as essential opportunities to interact with sector professionals, have become unthinkable and inaccessible during the pandemic. Unless an event is created in live mode, on a Zoom platform, and then shown in streaming on Facebook. This is what Visionnaire has done, while reinforcing the partnership with Garbarino Interior Design, the historic interior design studio operating in the Principality of Monaco, for the new monobrand store in Monte Carlo.
The luxury brand has thus organized a soft opening on Friday 8 May at 17.00 (Italian time), aimed at architects, interior designers, the press and the entire Visionnaire community; the protagonists of the live event will be the board of directors of Visionnaire, with the CEO Leopold Cavalli and the Art Director Eleonore Cavalli, the local partners with the Garbarino family and Mauro Lipparini, long a designer with the firm. The audience can take part in video and chat modes during the conference.
“This event – says Arch. Lipparini – is a chance to think and rethink the relationships and scenarios of the habitat, in both social and private contexts, as well as reconsidering the nature of workspaces. How much value to assign to one’s home, the relationships between functional and aesthetic qualities, which spaces to share and which to set aside for personal living.”
The opening will be repeated in an official and traditionally convivial way as soon as conditions permit, hopefully during the Monaco Yacht Show at the end of September. But in the meantime it will be possible to get a glimpse of the new, exclusive space with three windows facing the historic Boulevard des Moulins (in the prestigious Carré d’Or): 150 square meters, entirely devoted to the brands latest creations, replicated on the lower level which is set aside for design offices and some of the historic pieces designed and produced by Adriano Garbarino.
“With the opening of this new showroom in Monte Carlo – says Leopold Cavalli – Visionnaire reinforces its presence on the European market, an area in which it operates with an ambitious strategy, offering a new destination for professionals and clients interested in the values of uniqueness and 100% Made in Italy sartorial quality, with ‘one of a kind’ design, as expressed by our brand in collaboration with great, historic design professionals, the Garbarino family.”
