Brussels Furniture Fair
redazione 22/03/2020

Promemoria: history and bon ton

Promemoria furnishings, amidst the period vestiges of the Hôtel Particulier Villeroy in Paris. A refined maison privée in which to savor an intimate, exclusive Parisian lifestyle

A minor masterpiece of the early 1900s, the building at 33 Rue Jean-Goujon is a fine example of historicist architecture in Paris. Maurice Villeroy commissioned the construction to the architect Ernest Rahir, and after various generations of heirs, the private investment and real estate development firm Wainbridge was able to purchase the property in 2016.

Lounge Hotel Particulier Villeroy

Lounge Hotel Particulier Villeroy

The new owners have overseen the painstaking process of renovation and restoration, which under the impetus of heritage listing in 2014 has led to a truly special facility. Behind the superb Haussmannian facade the monumental interiors are surprising, with their recurring gilded moldings, the Liberty balustrades in wrought iron of the original staircase, leading to the three levels from the central lobby.

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Hotel Particulier Villeroy

The romantic furnishings, made completely to measure by the Italian brand Promemoria, enhance the vast proportions of the spaces, where a brigade of butlers is available to exceed the expectations of guests. The latter have a choice between two spacious apartments, two Grand Premier suites, three Premier suites and four Premier rooms, with the possibility of hiring an entire floor or even the entire building.

Guest Room Hotel Particulier Villeroy

Guest Room Hotel Particulier Villeroy

The elegant settings combine original details like the fireplaces in Calacatta marble with the multicolored contemporary style of works by Pierre Bonnefille, and the tones of gray and cream of the furnishings from the Promemoria collection, including a number of pieces that have been reinterpreted or made to order to complete the overall renewal, including work on the structural part of the interiors, with the creation of niches, mirrors and wall wardrobes.

Hotel Particulier Villeroy

Hotel Particulier Villeroy

An impressive chandelier by Alain Ellouz enlivens the space with its alabaster spheres in the original upper reaches of the large central lobby, offering access to the communal areas, the Trente-Trois restaurant and the Jean Goujon bar, which with its soft lighting, fireplace and comfortable sofas suggests the atmosphere of a club privé.

 

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