Events, talks, Fuorisalone and many attractive initiatives: Milan Design Week is all this. But we must not forget the product, main focus and principal element of the Salone del Mobile.Milano.
The companies, in this sense, also guarantee for the 2019 edition a vast proposal that ranges from interior to outdoor furnishings, from the living area to the sleeping area, with attention also given to decoration and finishes.
Many emerging markets and design trade fairs are increasingly attracting the interest of experts in the sector, but the organisers of the Milan event intend upon asserting their leadership role through a large representation of international brands: more than 2,350 exhibitors, coming from 43 countries.
There is a vast range of furnishings for the living area where the characteristic feature is often represented by materiality: the Shanghai bookcase by Alivar has an internal structure in expanded Baydur proposed with grey spatulated cement, while Desalto and Calligaris combine wood and metals respectively in the MM8 table and in the Bam coffee tables.
Lago goes further with the XGlass Home Couture capsule collection reinterpreting the different materials, from marble to wood up until metals and fabrics.
Lualdi offers the possibility to “dress” each element of the Teatro curtain with different materials, colours and patterns.
The importance of the outdoor world increases with each passing year. An area to which even Lapalma ventures with a new series of finishes and materials destined for the en plein air panorama: this is how products expressly conceived to furnish outdoor spaces are born, while some proposals already present in the Home, Lounge and Café collections are redesigned in favour of the outdoor area, such as the Seela chair by Antti Kotilainen.
Talenti launches the Panama collection, characterised by its wide intertwined shapes that create shadows evoking those of palm trees moved by the sea breeze; Ames for the Maraca lounge chair (designed by Sebastian Herkner) is inspired instead by the classic Colombian hammocks, made of pure cotton and powder-coated steel; and finally Ethimo, which entrusts to Paola Navone the new Rafael collection, seats and accessories with an exotic flavour.
Among the new proposals and restyling there are also re-editions: this is the case of Knoll Edition: the MR collection, proposed with new fabric and leather variants, and the iconic Barcelona® Chair, the latter presented in a limited version of just 365 pieces and released in 2019, one for each day of the year, certified and numbered.
The spotlight is on the Lounge Chair designed by Jaime Hayon to celebrate 10 years of collaboration with Fritz Hansen, inspired by a Danish design classic of the 1950s.
Poltrona Frau, on the other hand, focuses on Turner, the re-edition of the historic revolving bookcase model 823, designed by Gianfranco Frattini in 1963.
Without forgetting the companies present at the Fuorisalone. Salvatori entrusts the realisation of the Balnea bathroom collection to Elisa Ossino; Fornasetti presents the new and attractive series of eleven carpets characterised by their colours and geometries.
But there are also coverings and upholstery, a world represented by Glamora that offers the possibility of traveling in space and time with its sumptuous fabrics from the ninth collection that draws its inspiration from the Orient.
