When in September 2018 IFDM launched the first volume of the Collectable Books for the Asian market that speaks Mandarin, the success was immediate and concrete: the copies at Design China Beijing ran out in only minutes, the same response – if not actually a greater one – of the Chinese public in November, when IFDM was present at the Salone del Mobile.Milano Shanghai.
A country that has over 1.6 billion citizens and that is (perhaps in too superficial a way) labelled as “daughter of WeChat and always with a strong preference for mobile technology” has rewarded the aesthetic and content value of the China Regional Book project. It is evident that a population in constant search of beauty and sensitive to western proposals could not remain indifferent to the Books with the IFDM label.
The mix between interior design and architecture, the harmony between the styles of realisations chosen by IFDM to represent the present and to project the future of the contract world as well as the presence of the Wonders (unique shots that speak the language of absolute beauty without requiring too much explanation) are amalgamated into 200 pages and are a working tool as well as a pleasant sequence of achievements, each with its own uniqueness.
Every year IFDM receives over 2000 designs and chooses 25 of them for each edition of the Book. It is interested in further exploring the thought of hundreds of operators in the sector (architects, interior designers, developers, investors) and chooses 3 of them for each volume, those deemed the most representative and significant.
The bar rises, edition after edition, and the operators of the design world have shown appreciation of this style and rigorous selectivity: the first China Regional Book was a premium partner of the Asia Summit, the Hong Kong edition of Mipim, and only two months had passed since the Beijing debut.
Also this edition respects the rules of the Contract&Hospitality Books: quality and particularity, without neglecting the inclusion of some surprises, because the world of the Wonders was created by IFDM precisely to catch the reader’s eye and elicit a “wow” from him or her.
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