Even Bang & Olufsen visit Courmayeur for the winter. The Danish brand has inaugurated its new pop-up store along the charming Via Roma, with a view of Mont Blanc. A store designed by architect Riccardo Salvi, which will satisfy aficionados, those who just want to look around, and those shopping for last-minute gifts.
Pop-up store vetrina Courmayeur
The temporary store showcases the latest projects by B&O, a company specialised in combining aesthetics and acoustic quality thanks to a high level of artisan content.
The space is characterised by neutral tones and by materials that blend well into the context: wood and stone couldn’t help but be featured.
Pop-up store, Courmayeur
Pop-up store, Courmayeur
B&O decided to have visitors experience their store through a kind of exhibit that winds its way around two different floors, displaying both on-the-go and iconic products, like the Beosound 1 and the Beosound 2 speakers, Beosound Shape, the new Bronze Collection and Beosound Edge, and the Beovision Eclipse television.
The temporary store will remain open until 28 February.
Pop-up store, Courmayeur
Margherita Pesenti, Director of Marketing and PR for the brand in Italy, Spain, and Portugal, describes the reasoning behind this choice: “With this pop-up store and with the others that it will open in the near future, Bang & Olufsen proposes a different interpretation of its catalogue, showcasing its latest products, its collaborations with some of the top names in international design, and its on-the-go products, in a sophisticated environment that is perfectly in line with the brand’s identity.”
Pop-up store, Courmayeur
