Gandia Blasco seems able to instantly conjure up images of the sea and heat of Ibiza, the homeland of the brand’s founder. The pop-up the company created in collaboration with Dom Pérignon on the island on Sa Ferradura, to the north of Ibiza, is the epitome of luxury and glamour – a place fit for the crème de la crème of the international jet set. Flat and Stack stools were used to give guests at events organised by the world-famous French wine producer a place to relax.
Swap hot for cold – Ibiza for the Pyrenees – and the result is much the same. The (legendary) Na Xemena and Llar outdoor collections were chosen for guests to sit upon while tasting creations by the multi-award-winning chef Martin Freixa at The Lodge Dom Pérignon, an exclusive pop-up taking place among the snowy peaks of Catalan ski resort Baqueira Beret.
Leaving champagne behind for a time in favour of the world of fashion, Uterqüe opted for the 1940s industrial architecture of the Gandia Blasco family home as the set for the advertising campaigns for its new collections. Waan cushions by GAN and the Tituna collection were the only non-fashion pieces in the images.
It isn’t the first time that Uterqüe has worked at the home of José Gandia Blasco, however. The stand-out pieces in the brand’s last campaign – The Island – were the Chill day beds, Picnic chair and Aram stool by Nendo.
