Brussels Furniture Fair
veronica 7/06/2018

NeoCon and The Mart: together for 50 years now

NeoCon celebrates 50 years of uninterrupted presence at The Mart, a milestone of the city’s trade. An array of innovations which the building and the event have in store, celebrating five decades of Tomorrow’s Design, from the 11th to 13th June

The 50th edition is truly a special one and The Mart is ready to celebrate. NeoCon has reached a significant milestone and has transformed the exhibition event into an international design hub, attracting over 50 thousand professionals, for an immersive experience in the contract universe. Since 1969, NeoCon has become an unmissable event which takes place every June at the historic Mart. This monumental building boasts an interior in excess of 1 million sqm, home to American and international brands. The event heralds the opening of ten new permanent stores (David Edward, Innovant, DARRAN, GMi Companies, LINAK, NappaTile, Segis USA, SurfaceWorks, Trinity Furniture and Scandinavian Spaces). Historic names, including Decca Contract, Steelcase, Krug, Shaw Contract, Skyline Design, Studio TK have also welcomed the event with their expansion. NeoCon will boast a truly enviable parterre of exhibiting brands (more than 500 brands estimated on the 1st, 3rd, 10th, 11th and 7th Floor Exhibit Hall), coupled with a rich proposal of events and presentations at the Design Center, starting from a “Conversation” with Art Gensler, founder of Studio Gensler, or the interview with Carol Ross Barney, Founder and Design Principal of Ross Barney Architects on the them “Future Cities-Creating Livable Environments”.

This is NeoCon 50: a tribute to the event’s rich tradition as well as an expression of the future of commercial design and business trends.

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