Madison Avenue is the new design venue in New York. It is here where Poliform USA will open a new flagship store in September, the second one in the city after the showroom on 6th floor of the iconic A&D Building. Having spent 20 years in the North American market, the brand ideated a concept that describes not simply a showroom, but a warm and comfortable home. From the living room to the kitchen, from the night area to the closets, the environments evoke an intimate atmosphere in tune with a contemporary, elevated lifestyle on a surface of 1000 square meters.
Laura Anzani, managing director of Poliform USA, explained the company’s aim: «The new flagship store represents a bet, because it will be designed as a “home”, a place where the customer will be inspired by a polished lifestyle that brings him in a living mood». The mood is characterized by high-quality creations – novelties and historical icons – in terms of both aesthetics and materials.
Unlike the flagship in Madison Avenue, Poliform New York (from 2001 within the A&D) is a technical showroom, that exhibits the entire collections of the brand. In this location, the customer is able to notice all the aspects of the proposals created from 1970 (foundation year) since now. The two spaces will easily coexist, internationally developing Poliform that is already present in the world with 75 single-brand showrooms.
