It seems impossible to feel at ease, like at home, wherever we are. Flexform denies this belief in the Home at Last web series. It is not an ad campaign: it’s a living concept presented through a video.
The second episode (directed by Mauro Vecchi, soundtrack by Guido Smider) stars a sophisticated young woman indulging in a relaxing moment of solitude: the pleasure of daily intimacy with its simple, reassuring little rituals, and the discreet comfort of a Soft Dream sofa to rely on.
The ending is surprising: the frame widens to reveal the interior of a Flexform showroom. The message: Feeling at home wherever you are is possible.
The same happens in the first episode of the series, where a family portrait of a father and child affectionately laughing together turns out to be set within the unexpected context of a Flexform display space.
Through the Home at last web series, Flexform does not presents products, but a lifestyle that has its roots in the elegance and comfortable simplicity that its products can bring to our daily lives.
