The end of the hotel room as we know it. Zoku Amsterdam is a new type of hotel promoting the concept of a spacious micro-apartment for global nomads. Created by Hans Meyer and Marc Jongerius and designed by Concrete Architectural Associates, The Zoku Loft offers a spacious experience in a room of at least 25 square meters. It provides a stylish and spatial feel due to its flexible interior with a focus on the living and working space instead of the sleeping area. Aimed to meet the living needs of traveling professionals, the design of this tiny flat is a home-office hybrid, perfect for both short term and longer stays.
Offering both style and space consciousness, the Zoku Loft has customisable interiors that shift the focus from the bed to the living space. The central feature of the room will be a four-person table that can be used to work, dine and entertain, or just hang out.
The Zoku Loft also features a fully-equipped kitchen, cleverly designed extensive storage space, an alcove desk with office supplies, and an elevated, loft-style sleeping space, which can be accessed by a retractable staircase, and screened off to make the loft cosy, business-like or something in between. The loft will feature furnishings from Danish design brand Muuto. Zoku guests can add a finishing touch to their loft by choosing their own art, making the space truly personal.
The first Zoku property will open in Amsterdam’s city centre early 2016, featuring 133 Zoku Lofts, and over 500m2 of social space for its guests.
At the end of September, Zoku won the Radical Innovation Award 2015, a movement that challenges the hotel industry to elevate the guest experience using new thinking in design and operations.
Photos by Ewout Huibers
